Our clients ranged from experienced and versatile musicians to self-taught fledgling artists, who sought to showcase their expertise through engaging experiential activations, digital marketing, and live performances. They aimed to highlight their achievements in managing successful events, directing diverse teams, executing effective marketing strategies, and creating captivating performance material.
Solution:
- Event Planning and Management: We’ve collaborated closely with clients to organize a range of successful events across various locations and sizes. From intimate house shows in Charlottesville, to mutisensory experiences in Ann Arbor, MI, and vibrant block parties in Brooklyn, NY, our events left a lasting impression. Notably, one block party attracted over 1,000 attendees, garnering attention from the esteemed New York Times.
- Team Management and Collaboration: With expertise in managing projects and teams, we support clients by effectively directing large teams comprised musicians, entertainers, web developers, technicians, publicists, photographers, and street teams. Through clear communication and collaboration, we ensure seamless coordination and successful project execution.
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Marketing and Press Network: We devise and execute online and guerrilla marketing strategies, driving buzz and maximizing exposure for our client’s projects. Additionally, we generate and distribute compelling press releases, establishing and maintaining a strong press network. This network facilitates extensive media coverage and increased visibility for the client’s work.
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Tour Logistics and Performance Material: Historically, we’ve developed a comprehensive tour schedule and meticulously arranged all tour logistics. From transportation and accommodations to technical requirements, we ensured smooth operations throughout the touring experience. Furthermore, we conceptualized and created engaging performance material, from wearable art, spoken word elements, and, of course, dance, we love to captivate audiences leaving a lasting impression.
